Attentrons

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A previous post explained that it is often better to remove features than to add new features.

Neil Hunt from Netflix uses a canny term “attentrons” to explain why this is the case:

I have this mental model of particles of attention that a user brings, a finite quantity that they will spread around according to what catches their attention. I call them “attentrons”. An extra tab or button will attract a bunch of attentrons that are not then available to focus on other areas. So the tab had better be *better* than the competing areas of the site to avoid diluting the results, or it’s better off removed.

Read his full post on Quora.

Doing Business on the iPad

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I must confess, I am a massive iPad fan. The iPad is great for games, but it is also great for business stuff.

Here is a list of the apps I regularly use on the iPad for business:

What other great iPad apps do you use for business? I’d love to know, so please add your comments below.

Design Tip: Remove Stuff

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When designing a web site you can use one of these two principles:

  1. A great web site is about adding as many features as possible
  2. A great web site is about removing as many features as possible

Your choice makes a huge difference in how your site looks & feels, so choose carefully.

Many web sites use the first approach, but this results in a cluttered and confusing website.

The second approach gives an easy-to-use web site, a site people enjoy using and come back to again and again.

Don’t get me wrong, the second approach is not about dumbing down your site. It is about focusing on the core, and be the best of the best for the stuff that really matters for your site.

Meeting Notes, without Paper

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NoteTaker LogoA few months ago I ditched my paper meeting notebook, in favour of a techie (and nerdy) solution on the iPad.

Some people type their notes directly into the iPad with the onscreen keyboard, but I type too slow, so I needed a different solution.

That is when I found the brilliant Note Taker app. It lets you easily write handwritten notes on the iPad screen. It has a clever way to let you write your notes quite large, and it automatically makes your handwriting smaller.

You can write the notes directly on the screen with a finger, but I use a small pen, the PogoSketch. It makes the writing quicker and easier.

After the meeting I email the note to Evernote. That way the note is automatically backed up, if the iPad is lost.

Also, Evernote is pretty good at understanding handwriting and makes the notes searchable. This is handy when I am looking for an old note a few months later. Just type a word into Evernote and it shows all my handwritten notes that contain that word. Easy-peasy.

Young Entrepreneur Programme

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Have you heard of the Young Entrepreneur Programme in Kerry?

It is a great project to help students start a business during their transition year. It helps the students write a good business plan, and they get access to a number of different mentors and entrepreneurs.

Last week theProgramme held a half day conference in Tralee, with over 500 students taking part.

One of the speakers was the clever Hugh O’Donnell from Kentz. He shared some wise thoughts about how to pick your customers:

“Only work for clients who want you, clients who have money, and clients who actually want the project to finish.”

Might seem like obvious advice, but it is not always easy to know if a customer will actually be a good customer.

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