When designing a web site you can use one of these two principles:

  1. A great web site is about adding as many features as possible
  2. A great web site is about removing as many features as possible

Your choice makes a huge difference in how your site looks & feels, so choose carefully.

Many web sites use the first approach, but this results in a cluttered and confusing website.

The second approach gives an easy-to-use web site, a site people enjoy using and come back to again and again.

Don’t get me wrong, the second approach is not about dumbing down your site. It is about focusing on the core, and be the best of the best for the stuff that really matters for your site.