A previous post explained that it is often better to remove features than to add new features.

Neil Hunt from Netflix uses a canny term “attentrons” to explain why this is the case:

I have this mental model of particles of attention that a user brings, a finite quantity that they will spread around according to what catches their attention. I call them “attentrons”. An extra tab or button will attract a bunch of attentrons that are not then available to focus on other areas. So the tab had better be *better* than the competing areas of the site to avoid diluting the results, or it’s better off removed.

Read his full post on Quora.