As a business, which should you do first? Twitter or Facebook? Here are some simplified facts to help you make the right choice:

  1. Facebook has way more users than Twitter in Ireland.
  2. People use Facebook to keep in touch with their friends.
  3. People use Twitter to connect with networks and professional relationships.

And a simple three-step process to help pick what is right for you:

  1. Ask your customers if they use Facebook or Twitter. Pick the one that is most popular.
  2. Still not sure? Use Twitter if you want to do PR activities or keep in touch with a professional network.
  3. If you are still not sure, use Facebook.