When working with a big group of people there is sometimes a tendency to spend lots of time coming up with theories and ideas, without anything real to show for it.
Here are some words you want to avoid when assigning tasks at meetings: “Look at”, “Investigate”, and “Study”. Instead you want to give people tasks with words like “Solve”, “Fix”, and “Do”.
For example, compare these two projects:
- Improve the speed of X 10%
- Investigate how we can improve the speed of X
Which one would you rather work on? Number two feels a bit safer, but I guarantee that number one is way more fun.


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